New Zealand-based Soul Machine announced that they had secured a $70 million dollar round of investment, bringing its total funding to $135 million.
The company is among those championing the use of full digital avatars in various elements of digital experience and “believes every sector will deploy digital people as a digital workforce to represent themselves and their brands in the metaverse.”
In its press release, the company says, “The future of Customer Experience in digital worlds is going to be key to winning in all the digital worlds people do business, work and play,” and will use this latest round of investment to continue research and expand its focus on the enterprise market.
From the release:
“I am thrilled to continue to work with innovative, global brands who understand the power of digital people to communicate, engage and interact with the world,” said Greg Cross, Co-Founder and Chief Business Officer, Soul Machines. “We are in a transformational era where brands need to introduce different ways of personalization and ways to deliver unique brand experiences to customers in a very transactional digital world.”