Experience Relationship Management company, AnyRoad, announced that it has closed a $47MM Series B round of funding. The company that specializes in providing technology that helps organizations execute and manage live events and experiences (such as classes and tours) believes it platform can help its clients “build stronger relationships with consumers through experiential programs grounded in data and consumer insight.”
“We are living in an era in which a majority of consumers prefer to spend their money on experiences versus things. Car ownership is declining. Retail brands are shutting down weekly. Marie Kondo has built a global brand telling us to throw away the hard-earned possessions that no longer bring us joy. ‘Things’ have become commoditized,” said Jonathan Yaffe, co-founder and CEO of AnyRoad in the company’s press release. “The top brands in the world know that their future depends on creating impactful experiences, but understanding customers requires more than just transactional surveys and loyalty programs. AnyRoad is finally helping companies build transformative experiences, grounded in analytics, that capture the hearts of their customers.”
The company’s approach to the market and positioning is one of a growing number of signals that digital and live experiences are increasingly overlapping and interconnecting as organizations dynamically interact with their customers.
From the release:
The funding comes during a time of significant growth for AnyRoad. The company tripled top-line revenue in 2021, retained 100 percent of its customers during the pandemic, and signed on new brands at Diageo, Beam Suntory, Unilever, and Anheuser-Busch – all despite the pandemic’s impact on the experiential industry. More than 400 brands delivering 200,000 virtual, in-person, or hybrid experiences every month now rely on AnyRoad to optimize their experiential programs and capture meaningful data to forge stronger relationships with consumers.