What Role Does a Unified Marketing Platform Play in Delivering a Unified Digital Experience?

by Charles Araujo | May 18, 2022

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In this first episode of The Digital Experience in the Real World, Charles Araujo, publisher and principal analyst of The Digital Experience Report, talks with Sundeep MV, Chief Marketing Officer of Techademy.

They discuss how marketing is changing, the need for a unified and collaborative approach, and the company’s use of Zoho’s unified marketing platform (Marketing Plus) has helped them integrate the user experience (CX), customer experience (CX), and learning experience (LX) into a unified and learner-centric digital experience.

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About the author 

Charles Araujo

Charles Araujo is a technology analyst and internationally recognized authority on the Digital Enterprise, the Digital Experience and the Future of Work. Researching Digital Transformation for over 10 years, he is now focused on helping leaders transform their organizations around the digital experience and to reimagine the future of work. Publisher and principal analyst of The Digital Experience Report, founder of The Institute for Digital Transformation, co-founder of The MAPS Institute, and author of three books, he is a sought-after keynote speaker and advisor to technology companies and enterprise leaders.

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