A bright future for the low-code market

by Charles Araujo | January 3, 2022

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The low-code market is on the cusp of going mainstream, according to a new study by Zoho. The report, which surveyed over 800 IT and business leaders worldwide, identified several factors driving its adoption. The most significant of these is to increase the rate of application development.

This finding should not be a surprise to enterprise leaders.

Customers, partners, and employees now expect a fluid, digitally empowered experience throughout every interaction with an organization. Unsurprisingly, that has created an enormous demand for digitalization and automation—a demand that far exceeds the capacity of resource-strapped IT organizations.

The answer—at least in part—is low-code development platforms. The study highlights this growing momentum, identifies the specific challenges fueling it, and paints a picture of why organizations will increasingly turn to low-code platforms as they seek to embrace digital transformation initiatives.

The digital transformation challenge

While the term digital transformation is on the verge of overuse, there’s no denying that organizations are in the midst of a massive push to digitalize, automate, and use technology to improve virtually every aspect of how they function and operate.

The pressure to do so is immense.

Most of this pressure comes from the experience that customers, partners, and employees now expect in every interaction. Whereas each of these constituencies would have accepted a manual process only a few short years ago, any process that they now perceive as inefficient is likely to lead to a lost sale, failed employee retention, and partners bolting for competitors.

And this is now true for even the smallest organizations, as everyone is competing against world-class consumer experiences.

As a result, organizations of all sizes are on a mad dash to “digitally transform,” whether by digitizing manual forms and processes, automating workflows, or creating entirely new experiences. However, they quickly run into several challenges that inhibit their forward progress.

In the Zoho study, two-thirds of respondents reported that their most significant technology-driven challenges were a combination of communication gaps, the lack of priority placed on departmental needs, and the slow process to develop applications.

In short, the problem is an automation gap that organizations need to close if they are to compete and thrive in a digital-first world. And this is where low-code is entering the picture.

Read the full article on Decode.

This analysis was commissioned by Zoho and produced under an arrangement with Intellyx.

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About the author 

Charles Araujo

Charles Araujo is a technology analyst and internationally recognized authority on the Digital Enterprise, the Digital Experience and the Future of Work. Researching Digital Transformation for over 10 years, he is now focused on helping leaders transform their organizations around the digital experience and to reimagine the future of work. Publisher and principal analyst of The Digital Experience Report, founder of The Institute for Digital Transformation, co-founder of The MAPS Institute, and author of three books, he is a sought-after keynote speaker and advisor to technology companies and enterprise leaders.

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