News, Analysis & Insights about the ExTech Market

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Three Industry Luminaries Help Me Unpack Why Business Architecture is an Essential Player in the ExTech Market


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What's ExTech?

Looking to understand what we call the Experience Tech (or ExTech) market? Start with the ExTech Landscape.

DX Value?

We believe the digital experience is now the driver of value for everything. Learn more about the Digital Experience Value Engine.

Am I a DXO?

Everything we produce is for what we call the Digital Experience Officer. If you're wondering if you are one, you probably are — check here.

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5 Things You Need to Know

In our business, trust is everything. So there are 5 things you need to know about how we work and why you can trust us.


Charles Araujo  Publisher & Principal Analyst

Charles Araujo is a technology analyst and internationally recognized authority on the Digital Enterprise, the Digital Experience and the Future of Work. Researching Digital Transformation for over 10 years, he is now focused on helping leaders transform their organizations around the digital experience and to reimagine the future of work. Publisher and principal analyst of The Digital Experience Report, founder of The Institute for Digital Transformation, co-founder of The MAPS Institute, and author of three books, he is a sought-after keynote speaker and advisor to technology companies and enterprise leaders.

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